Warped Wing enlisted Hyperquake for a full brand refresh. In our brand immersion process, we discovered what sets them apart is their spirit and approach to brewing is refreshingly timeless, akin to simply sharing a beer with a friend. This presented a strategic opportunity to unite the brand around its central difference: ignoring trends and focusing on brewing timelessly balanced beers for simple moments that become lasting memories. We modernized Warped Wing's classic look and created a brand strategy to align with Ohio's industrious spirit of innovation while taking a simplified approach to making great beer.

The Mayfield Brain and Spine Clinic is a leader in neurological surgery and research. They’re known primarily for their Spine treatments and specialization and needed a separate brand to be able to expand their specialized offerings for Brain cancer research and treatment into its own institute. The resulting strategy was closely tied to the mission and vision of the Mayfield clinic while the brand was able to take inspiration from imaging treatments and particular aspects of brain research.

Rebel Mettle’s look and feel was unique in the market and stood out against the other local craft beer brands with bold, minimal colors and a bit of an attitude. Hyperquake had originally developed Rebel Mettle Brewery’s identity in 2017. When they reached out to continue the project in 2019 we recognized the logo needed some work to be more adaptable and flexible for various formats. Throughout the duration of the client relationship we handled various asks from can design, merchandise design, social media management and content creation, and event coordination.

Unity Life deals with after-death planning so your family can be taken care of long after you're gone. The rebrand needed to feel welcoming and strong to show the protection that they provide the loved ones family long after they’re gone.

The Western & Southern Open had a goal to re-energize the existing brand with a new campaign that would be used for the next three years before a rebrand. Through collaborative workshops we gained insights on their consumer and into successes and failures of past campaigns. The goal of the campaign was to drive ticket sales with a focus on reaching new audiences. Through our research we saw a tension with consumers viewing tennis as a quiet and stuffy game. So, the visual system took inspiration from the movements of the players raquects to showcase the action, intensity, and motion of the game. The result was an energetic and simple system that shows the energy of the event, on and off the court.

The Butler County Mental Health and Addiction Recovery Board, in partnership with the comm- unity, provides a comprehensive recovery oriented system of care and prevention. They asked Hyperquake to help them promote their mission and addiction recovery services in Oxford, Ohio. The result was an exciting new strategic brand campaign that put the path to recovery right in front of the community.

Virginia-based systems integrator, CTSI, was acquiring a portfolio of companies across the Northeast and the Mid and South- Atlantic in the industries of fire, security and AV systems integration. With the acquisition of many different parts, CTSI needed a consolidated brand identity. To get there, we partnered with them to understand the depth and breadth of their business to introduce a new brand architecture and strategy that complemented their goals as a company and the differentiated value they create for customers. This paved the way for a new parent company name and brand identity built on their fundamental purpose of connecting people and protecting their assets through integral technology and radical service.

Bison Extracts needed a brand that would stand out against the competition in a new and crowded cannabis market. They had a name and a great business model, hand-made, purely medicinal products (no stoner stereotypes). This gave us some white space to create a brand that feels elevated, authentic, and detail oriented. The result is a brand that has set the standard for quality products in the Tulsa area.