Mayfield Brain Tumor Institute

The Mayfield Brain and Spine Clinic is a leader in neurological surgery and research. They’re known primarily for their Spine treatments and specialization and needed a separate brand to be able to expand their specialized offerings for Brain cancer research and treatment into its own institute. The resulting strategy was closely tied to the mission and vision of the Mayfield clinic while the brand was able to take inspiration from imaging treatments and particular aspects of brain research.