Pavion

Virginia-based systems integrator, CTSI, was acquiring a portfolio of companies across the Northeast and the Mid and South- Atlantic in the industries of fire, security and AV systems integration. With the acquisition of many different parts, CTSI needed a consolidated brand identity. To get there, we partnered with them to understand the depth and breadth of their business to introduce a new brand architecture and strategy that complemented their goals as a company and the differentiated value they create for customers. This paved the way for a new parent company name and brand identity built on their fundamental purpose of connecting people and protecting their assets through integral technology and radical service.