Warped Wing Brand Refresh

Project Info

Warped Wing enlisted Hyperquake for a full brand refresh. In our brand immersion process, we discovered what sets them apart is their spirit and approach to brewing is refreshingly timeless, akin to simply sharing a beer with a friend. This presented a strategic opportunity to unite the brand around its central difference: ignoring trends and focusing on brewing timelessly balanced beers for simple moments that become lasting memories. We modernized Warped Wing's classic look and created a brand strategy to align with Ohio's industrious spirit of innovation while taking a simplified approach to making great beer.







Logo Redesign
Packaging Architecture
Packaging Redesign
Product Extension Design