Western & Southern Campaign  

The Western & Southern Open had a goal to re-energize the existing brand with a new campaign that would be used for the next three years before a rebrand. Through collaborative workshops we gained insights on their consumer and into successes and failures of past campaigns. The goal of the campaign was to drive ticket sales with a focus on reaching new audiences. Through our research we saw a tension with consumers viewing tennis as a quiet and stuffy game. So, the visual system took inspiration from the movements of the players raquects to showcase the action, intensity, and motion of the game. The result was an energetic and simple system that shows the energy of the event, on and off the court.